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Healthcare UI/UX Design
Website redesign for Cerulean Dental Spa, a local dentist office
PROJECT SUMMARY
As a UX Design Intern, I redesigned our website in an effort to help acquire new patients. The redesigned site is more accessible on both mobile and desktop platforms.
+$20k
Revenue increase from
new pateints
+40%
New patient enrollment
within a year
-60%
Load time by optimizing images and above-the-fold content
Tools Used
PROBLEM STATEMENT
How might we redesign the office website to improve mobile accessibility, speed, and SEO so that new patient numbers increase and search rankings recover?
CHALLENGE
User research was conducted on both existing patients and the staff to evaluate issues with the existing site. A few key ideas stood out from the interviews:
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A personal touch was lacking (the old site felt "clinical" and unfriendly)
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The colors were displeasing (the yellow aesthetic didn't match idea of clean white teeth)
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The website was not accessible (text was difficult to read on mobile devices)
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Too much text (difficult to find important info)
Old Site
SOLUTION
I redesigned the site with an emphasis on the mobile experience, as analytics showed that was now where a majority of our visitors were coming from.
Highlights from changes of both mobile on desktop are below.
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Mobile Accessibility
The text resizes itself on mobile devices to improve legibility and accessibility
Before
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After
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Mobile Navbar
The new mobile navbar places navigation, emailing, and calling a tap away at all times
Before
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After
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Personal Touches
Headshots and team photos help create a personal connection
Before
After
A Peek Inside
Intentionally showcase office photos to share our warm and welcoming environment
Social Proof
The new testimonials section pulls from Yelp and Google to share past positive experiences
Language Inclusivity
Spotlighting the languages our staff speaks helps patients feel more comfortable and welcomed
Simplified Registration Flow
Numbered steps guide the process to become a new patient and schedule first appointment
Before
After
Digital Efficiency
Printed documents are now digital, saving both patients and the office staff time
Before
After
CONCLUSION
The Cerulean Dental Spa website redesign made it easier for patients to connect with the practice while giving the site a fresh, welcoming look. By improving mobile access, simplifying new patient registration, and creating a more intuitive and approachable user experience, we saw a noticeable boost in online engagement and new patient sign-ups.
The updated design helped reinforce the dentist office's brand identity and communicate its commitment to comfort and quality care. This project demonstrates how thoughtful, user-centered design can make a significant impact for both users and the business, improving satisfaction, efficiency, and overall results.
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